Bloomberg Cover Letter

Dear Hiring Manager,

My name is Jacob Weindling, and I am applying for the Crypto Blogger position. This job is an ideal fit for me because it resides at the intersection of my skills and my passions. I have been interested in Bitcoin and cryptocurrencies since 2014 when I first learned about them while working in merchant services, and I have been investing in them since 2016 when I began my full-time career in journalism.

My professional experience has prepared me well for a job of this type at a prestigious institution like Bloomberg. After graduating college during the Great Recession, I began my career in sales while simultaneously launching my own business (a social network for bloggers that underwent a few iterations before we ran out of runway and had to close it down). Between talking to investors to try to raise money for my business while talking to customers for my day jobs selling them products ranging from a self-installed home security system to business insurance to merchant accounts, I gained a much deeper understanding of how markets operate from both the bottom and the top. This prepared me to cover business and media for Paste Magazine’s new sections launched in 2016 where I was tasked to publish 2,000 words or more each day from both me and my team of writers. During my time at Paste, I wrote and edited a wide variety of pieces ranging from reported stories to interviews with celebrities to blogs analyzing the news in politics, media and business for an audience who generally visited Paste for its well-established music, TV and movie sections. Not only am I proficient in writing about complex topics in an approachable manner, but I understand the often-hectic nature of online publishing as well.

Once the pandemic hit, my journalism work dried up and I was forced to adapt. I was lucky enough to have some Bitcoin and Ethereum from the 2017 bubble, and during the summer of 2020 I dove into cryptocurrency full-time. This was during “DeFi summer,” and I quickly became familiar with products like Uniswap’s decentralized exchange and Aave’s lending and borrowing program. Once I gained proficiency in those two products, I dove deeper into the market and gained a much more robust understanding of this massive developing market on Ethereum. Once the correction after DeFi summer arrived, I began to advise my family and friends on investing in cryptocurrency. My father was a stockbroker before he retired, and so I tapped into his network of investors to help generate some income during a time where the unemployment rate was reaching Great Depression-levels. The past year has been an immense learning experience on multiple fronts, and it provided me with the opportunity to develop a new skillset in the cryptocurrency markets.

In summation, I would be an ideal fit for this position because my five years writing and editing various topics at Paste and the International Business Times proves my excellent news judgement, and at Paste we were tasked to write with flair and authority in order to try to stand out from the competition. I have developed a strong blogging prose, but I am also able to write in a more serious manner when the topic demands it. Managing my own finances and consulting for others this past year has led me to understand the true nature of crypto market dynamics, and my time as an editor taught me how to collaborate with a wide variety of writers on a range of topics. The only requirement of yours where I fall short is my lack of a “deep pool of market contacts,” but reaching out and developing new leads has never been an issue for me given that I developed that skillset during my time in sales and honed it upon my entry into journalism. In short, I possess the blogging and journalistic chops as well as the knowledge of the ever-changing nature of cryptocurrency to thrive in this position, and I would be immensely honored and humbled if Bloomberg entrusted me to blog about cryptocurrency for them.

Thank you for taking the time to consider my submission.

Best,

Jacob Weindling